Whether it is to reduce admin or assess marketing ROI, a solid CRM system (Customer Relationship Management) solves a multitude of challenges for wedding venues, planners and suppliers.
The UK wedding industry has seen a wave of new options over the past few years, tailored specifically for wedding venues, or planners, or suppliers of all types.
However, as a business, your challenge is that you have to choose right - first time. Once you have started using one system, it's a lot of work to move to another. As we've worked directly with some of these systems and had live demos of the others, we're happy to share our views, as well as the AI overview of the leading options in the UK, highlighting their key tools, limitations and which types of businesses (and needs) they suit best.
Wedding CRM System Overview
| CRM System | Strengths | Limitations | Price | Most recommended for |
|---|---|---|---|---|
| Britebiz | All-in-one event and venue management, integrates with Xero & QuickBooks, branded client portals, task management, reporting, and white-glove onboarding. | Primarily designed for venues. Limited email design functionality. | Custom pricing depending on modules; typically starts around £179/month. | Established wedding venues and larger suppliers seeking comprehensive management tools. |
| WedPro, The Wedding CRM | Tailored for wedding sales, enquiry capture, task management, and reporting; offers structured pricing plans. | Limited integrations; may not cover full event planning needs. | Set packages ranging from £175 - £395/month. | Hotels focused on management and monitoring of sales pipeline and lead conversion. |
| AIVA Revolution | AI-driven automation for lead capture and follow-ups, reduces manual admin, enhances team efficiency. Built by wedding venue owners. | May require integration with other systems for full event management. | Custom pricing depending on usage. | Venues aiming to improve lead response times and reduce administrative workload. |
| Eternity for Weddings | Designed for wedding suppliers. Creates quotes and contracts for signing online, automations including flexible online payment portal. | Not built for venues; best suited for suppliers and solopreneurs. | From £24/month; 21-day free trial available. | Wedding suppliers - particularly smaller businesses seeking efficient, professional admin and payment methods. |
| Hostology | End-to-end event management with couple and guest portals, with accommodation tools. Couples can manage RSVPs, itineraries and table plans. | Primarily designed for venues with on-site accommodation; less relevant for suppliers. | Custom pricing based on venue size and usage. Starting from £25/month. | Venues with accommodation needing one system for events, guests and payments. |
Wedding CRM Systems: Detailed Overviews
BriteBiz - The all-in-one event management system
Best for: Wedding venues and larger suppliers who want an end-to-end system that handles everything in one place, from enquiry management, to contracts, booked client comms and payments.
BriteBiz has become a go-to for venues that want an integrated approach to enquiry management, sales, operations and finance. The platform combines CRM functionality with event management, quotes, contracts, invoicing and integrations with accounting tools like Xero and QuickBooks.
Its branded client portals give couples a professional experience and make it easy for your team to share documents or collect payments. BriteBiz is powerful but still user-friendly, with onboarding support that helps teams get up to speed quickly.
If your goal is to modernise how your wedding business handles enquiries and contracts while connecting your accounts system, BriteBiz is a strong contender.
WedPro (The Wedding CRM) - Purpose-built for wedding venue sales
Best for: Wedding venues wanting a straightforward CRM that's built specifically for the wedding market with excellent reporting, email tools and educational opportunities.
WedPro, developed by WeddingDates, is a wedding-specific CRM with clear pricing tiers to suit businesses at different stages. It manages enquiries, tasks, emails and reporting while giving exceptional visibility over your sales pipeline.
The Advanced plan includes third-party integrations and analytics that help venues track conversion performance. For smaller venues or part-time sales teams, the Lite plan is an affordable way to get organised without a steep learning curve.
If you have the event management and financial side of your business covered, but want a wedding-focused CRM that manages and analyses your sales funnel, WedPro is a safe and professional option.
AIVA Revolution - Automation that saves venues hours every week
Best for: Venues with smaller teams looking to use AI and a CRM system to simplify workflows and respond to enquiries more efficiently.
AIVA Revolution stands out because of its AI-led automation. The platform captures enquiries 24/7, sends instant responses, and automates tasks like follow-ups, reminders and reporting. It's built by people who've worked in venues themselves, so it focuses on solving the admin bottlenecks that typically slow teams down.
It doesn't try to replace a full event management system, but instead complements them by making enquiry handling more efficient.
If one of your biggest sales bottlenecks is minimal resources resulting in missed enquiries or slow replies, AIVA may be the answer. Plus, it also has some helpful features including AI chat bots and detailed reporting.
Eternity for Weddings - Ideal for solopreneur wedding suppliers and small teams
Best for: Suppliers, planners and small wedding businesses that need an easy, collaborative system that helps you streamline your enquiry management, booking admin and easily handles payments.
Eternity for Weddings is designed to solve the problems of both suppliers and couples. It's an all-in-one CRM and planning portal that helps you manage leads, contracts, documents, payments and shared planning with your wedding clients in one place.
For businesses, Eternity makes it quick and easy to get contracts signed and take online payments; two of the biggest admin headaches for small businesses. Couples can set up and manage flexible payment schemes and access their documents at any time, without emailing the supplier.
For any wedding supplier or planner that wants to present a professional image and reduce admin time will benefit from using this CRM for issuing and signing contracts and taking payments; the other features are an added benefit.payment
Hostology - Designed for venues with accommodation and complex event logistics
Best for: Wedding venues, hotels and estates that host overnight guests and need one platform for event planning, room management and payments.
Hostology offers true end-to-end event management, taking venues from initial enquiry all the way through to event delivery. It includes comprehensive couple and guest portals, giving clients shared access to itineraries, suppliers, payments and catering details.
One of Hostology's biggest advantages is its accommodation management tools. Venues can allocate rooms, charge for extras and accept payments directly through card or open banking. Couples can then invite their guests, manage RSVPs, share meal choices, assign rooms and even create table plans - all within one system.
Speak to our team for tailored recommendations
We work with venues and suppliers across the UK to help them choose, set up and integrate the right CRM for their business. Our team can advise which system will work best for your size, workflow and tech setup.
Nikita works closely with all of the CRM systems recommended in this article, book a call with her to discuss your needs and she can provide tailored recommendations.