Member Webinars
We are excited to bring Guides for Brides advertisers regular live webinars led by experts across the wedding sector, along with specialists in marketing, SEO, AI, operations and more. Each session is built to help you level up fast, refine your sales and marketing and strengthen your operations. We run several webinars a month through the winter and switch to monthly sessions during peak wedding season. All replays stay available in your library and every webinar gives you clear, actionable guidance you can put to work straight away.
Upcoming Webinars
March 2026
Marketing 101: Stand Out Without Burn Out
Marketing is overwhelming, with so many options, algorithms and couple expectations. In this session Becca Pountney will share her thoughts on the current state of the marketing landscape and share her tips for you to stand out and get booked - without the burnout. Live Session: 4th March 2026 at 12pm. Replay available after.
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Using Clarity to Improve Wedding Sales
In today’s wedding sales process, couples don’t walk away because they’re unsure, they walk away because they’re overwhelmed. In this expert-led webinar with Shannon Tarrant, one of the US’s top wedding industry speakers, you’ll learn how to bring clarity to key moments in your sales journey to reduce ghosting, simplify decisions, and increase bookings without adding more pressure. Live Session: 11th March 2026 at 2pm. Replay available after.
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Adapting to AI Search: Strategies for Wedding Businesses
In this session from November 2025, Charlie Marchant, CEO of Exposure Ninja, explores how ChatGPT and AI search are influencing purchase journeys in the wedding sector. You’ll leave with a clearer understanding of how AI is changing research and decision-making, and practical steps to ensure your business is part of that journey.
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State of the Wedding Industry: Trends, Insights and Future-Proofing
The wedding industry is evolving at speed. In this session from November 2025, Alison Hargreaves breaks down the key data and trends shaping today’s market and influencing how couples shop. Get a clear understanding of where the industry stands, what couples truly value, and how to future-proof your business.
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Measure What Matters: Making Data Driven Decisions like a Pro
Think data is dull? Think again. This high-energy, no-fluff session from Ciara Crossan of WedPro, The Wedding CRM, strips away the jargon and shows you how to make the numbers work for you, whether you’re a spreadsheet super fan or allergic to graphs. Live session: November 2025.
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Gen Z Unfiltered
Decode the Gen-Z mindset: Speed, ethics, algorithm-approved aesthetics, and what actually makes them buy. Reimagine the sales journey: How the enquiry-to-booking flow must evolve for digital-first lovebirds who want to tap, type, and book - fast. Live session: 10th December 2025 at 12pm. Replay available after.
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Double Your Prices Today (Without Losing Business)
You know you want to charge more but how do you do that when you’re not yet fully booked? After this session you’ll walk away with an exact pricing framework that is psychologically enticing to your couples. You’ll be excited to implement it and start seeing couples ready to pay higher rates, stop asking for a discount and book more weddings with YOU! Live Session: 18th December at 2pm. Replay available after.
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Crack the Conversion Code: Turning Enquiries into Profits
Ever feel like you're drowning in leads but struggling to turn them into sales? You're not alone! Many wedding pros find themselves overwhelmed by enquiries, yet still falling short on conversions. But fear not, there's a better way! Live session: 7th January 2026 at 3pm. Replay available after.
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Let Digital & AI Orchestrate Your Business Growth & Success
When understood and applied correctly, AI and Digital tools will revolutionise how you run your business. Turn a blind eye and your competitors will pass you out. Live Session: 14th January 2026 at 1pm. Replay available after.
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Fact or Fiction: Common Legal Myths Debunked
In this interactive session, you'll vote on surprising legal statements and discover the truth behind them. Each answer leads into a short, practical lesson on key legal topics like contracts, online communication and protecting your business. From emojis to emails, you'll learn how everyday actions can have real legal consequences. Live Session: 21st January 2026 at 1pm. Replay available after.
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Relationship-Driven Sales: Master Conversations to Close & Upsell
Your relationship with couples not only helps you to close the sale, but is key to upselling and creating lasting client satisfaction. In this light-hearted and interactive session, conversational strategist Anthony Stears will show you how to refine your communication style so you connect more deeply with couples and guide them confidently towards saying “yes” to your product or service. Live Session: 28th January 2026 at 12:30pm
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Cringe Is the Currency of TikTok
In this session, WedTok sensation Georgie Mitchell will be breaking down why TikTok has become the must-do marketing tool for modern wedding suppliers and why the content you’re scared to post is often the content that books you clients. Live Session: 4th February 2026 at 12pm. Replay available after.
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Visibility in your Business
A practical and encouraging session with Renee Dalo on how to show up authentically online and build trust through content, even if you’re not naturally drawn to the spotlight. Live Session: 10th February 2026 at 1pm. Replay available after.
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Stop Competing, Start Standing Out
Stop competing on price and start standing out for what truly makes you unique. In this session, you'll gain clarity on your niche, identify your real competitive advantage, and learn how to position yourself so clients choose you for your value, not your rates. Walk away with the confidence and strategy to own your space in the wedding industry - and make your competitors irrelevant. Live Session: 18th February 2026 at 1pm. Replay available after.
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Understanding How Gen Z and Millennials Make Buying Decisions
In this session with Nikita Thorne, you will run through the key questions Gen Z and Millennial couples need you to answer BEFORE they'll even consider sending an enquiry. You'll walk away with practical ways you can answer those questions in your marketing and sales processes. Live Session: 25th February 2026 at 1pm. Replay available after.
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