As weddings celebrate love and togetherness, it's crucial to ensure that all the guests feel included and valued, especially those who choose not to consume alcohol. Fostering inclusivity for wedding guests not drinking alcohol is not only a matter of hospitality but also an acknowledgment of diverse lifestyles and personal choices.
For wedding caterers, providing varied options for non-drinking attendees demonstrates a commitment to creating a welcoming atmosphere for everyone. By offering a range of delicious non-alcoholic beverages and engaging activities, wedding venues can enhance the overall experience, making every guest feel celebrated and respected on this special day.
However, beyond the importance of inclusivity, there is also a clear business incentive to focus on non-drinking guests. By providing premium non-alcoholic options, wedding venues and caterers can tap into an emerging market, boosting sales, increasing profit margins, and creating more opportunities to upsell.
Ideas to Maximise Revenue
Set Up Custom Drink Stations
Work with your couples to set up a custom drink station, such as a Sparkling Water Station with infused fruits, herbs, and syrups, allowing guests to create their own drinks. This interactive experience can be a good upsell and increase guest engagement.
Offer Special Drinks made with Seasonal and Local Ingredients
Using seasonal fruits and herbs in non-alcoholic drinks enhances the quality while keeping costs manageable. It also gives caterers an opportunity to tell a story around local sourcing, which can resonate with couples looking for sustainable and eco-conscious options. Seasonal mocktails with unique flavour profiles can also be offered at a premium price on the bar, increasing your opportunities to upsell to wedding guests.
Create a Premium Non-Alcoholic Drink Menu
Develop a dedicated non-alcoholic drinks menu that showcases a variety of choices, such as kombuchas, artisan sparkling teas, and craft mocktails. Highlighting premium offerings allows you to appeal to discerning non-drinkers who are willing to pay more for a refined experience. Consider suppliers like L.A Brewery, which offers high-quality, artisan kombucha and sparkling beverages, ensuring that your venue serves the best.
Knowledgable Team
Educate your planning team on the importance of non-alcoholic options and how to effectively communicate these choices to couples and guests. By being knowledgeable about the various options available, your team can confidently recommend creative and premium alternatives, ensuring that all guests feel catered to and helping couples see the value in offering these elevated, non-alcoholic choices.
Mocktails for Cocktail Hour
When your couples opt to have a cocktail hour, instead of serving elderflower fizz, why not create non-alcoholic version of the cocktail? This ensures you can maximise the revenue by giving you the ability to charge the same or a similar amount for the experience. Additionally, it ensures the couple's non-drinking guests feel included with an elevated experience.
Offer Non-Alcoholic Drinks in Beverage Tastings
Include a non-alcoholic beverage tasting option during your planning consultations and tastings. Allow couples to sample various mocktails, kombuchas, or non-alcoholic wines alongside their menu tastings. This not only showcases the value of these drinks but also gives you an opportunity to upsell premium non-alcoholic beverage packages.
Our recommended supplier
LA Brewery
L.A Brewery is a pioneering microbrewery dedicated to crafting delicious, non-alcoholic beverages that celebrate the art of fermentation. Founded in 2017 by Louise, the brewery draws inspiration from the vibrant flavours of the Scottish Hebrides, where Louise first discovered her passion for brewing kombucha. With a strong commitment to quality and sustainability, L.A Brewery offers an exciting range of products designed to delight the palate while promoting wellness.
The brewery's offerings include three distinct flavours of kombucha: Citrus Hops, New Blush, and Ginger each carefully crafted using ethically sourced ingredients. In addition, L.A Brewery produces sparkling beverages, such as English Blush and Sparkling White Rosé, providing refreshing, non-alcoholic options suitable for any occasion in beautifully crafted bottles. All drinks are made with fine artisan whole leaf teas from trusted suppliers and are free from artificial additives. L.A Brewery believes that great taste and health can go hand in hand, and is passionate about delivering beverages that are both enjoyable and beneficial for its customers.