Want to boost your exposure and engagement? Or perhaps you want the opportunity to do some market research? Guides for Brides can give you a feature in our weekly 'This or That Tuesdays' Instagram Story to do just that! Read on to find out more about what it is and how it can help you...
What is This or That Tuesdays?
This or That Tuesdays is a weekly interactive game on our Instagram Stories, that has been running since November 2020. Each week, we feature a different wedding supplier. We find this works best for suppliers that have physical products or a result from a service to show, e.g. florists, jewellers, bridal boutiques, makeup artists, etc.Â
The game starts with an introduction, and is then followed 4 - 8 comparisons (up to 16 images), where there will be a poll for viewers to vote which style they prefer. It ends with a final closing post that includes a swipe-up link directly to your Guides for Brides listing. Your Instagram page will also be tagged in every single post.
This or That Tuesday with Ellie Sanderson
Ellie Sanderson Bridal Boutique was one of our most successful This or That Tuesday features. They wanted to use the feature to boost their Instagram engagement and show brides the beautiful range of wedding dresses they stock.
With over 1,500 people taking part in the voting, Ellie Sanderson Bridal Boutique had a whopping 318 clicks to their Instagram profile and 28 swipe ups linking directly to their Guides for Brides listing. Our viewers loved the stunning dresses and were really intrigued to find out more about their boutiques, and potentially book an appointment.
"Thank you for our feature in This or That Tuesdays. The results are fabulous and we did see the spike on our socials on the day it happened. Thank you so much for doing it!" - Ellie Sanderson Bridal Boutique
How This or That Tuesdays can benefit you
There are so many benefits to being featured on This or That Tuesdays. Firstly, it's a great opportunity for you to do some market research to see what styles brides and grooms prefer. For example, you can use our polls to see whether white gold or platinum is more popular, if you're a jeweller, or whether couples prefer natural makeup to bold looks, if you're a makeup artist.Â
We pass all insights and poll results onto our suppliers so that you can use these valuable insights to assist with your own future marketing efforts. It's also an excellent way to boost your exposure and reach, as prospective customers can see a wide range of what you have to offer them, without doing any of the work.
Next Steps
We run This or That Tuesdays every Tuesday afternoon. For Spotlight and Featured advertisers, we don’t charge a fee; it’s simply part of the service we offer and will link to your Guides for Brides listing.
For others, This or That Tuesday's is charged at £200 +VAT.
If you want to feature in This or That Tuesdays with Guides for Brides, get in touch today. Call the marketing team on 01235 770078 or email marketing@guidesforbrides.co.uk.
Further Examples of Successful 'This or That Tuesdays' Features
Here you can see some further examples of this consistently successful feature along with some kind words from those who have taken part.Â
On Cloud Nine Stationery
On Cloud Nine Stationery wanted do a bit of market research on what couples were looking for when it came to their wedding stationery, as well as giving a boost to a competition they were also running with Guides for Brides. They chose which styles they wanted to compare, and we then paired them up ready to let the voting commence. There were over 1,300 people taking part in the voting overall, and On Cloud Nine Stationery received a whopping 230 clicks to their Instagram profile and 119 swipe ups to the competition post.
"Thank you so much for including us in the This or That Tuesdays game. It was fantastic to have over 1,300 people voting and with 230 people clicking on our Instagram profile we have had a large increase in followers and interactions. It was also great to have so much feedback on which designs and styles were the most popular, something which is hard to get during lockdown. Thank you ever so much Guides for Brides – it was great fun and really helpful!" - On Cloud Nine Stationery
Cakes by Nina
Cakes by Nina chose to have variants of different style wedding cakes, to see which people preferred. They also wanted to boost their Instagram exposure, and a feature on This or That Tuesdays was a great way to show off their amazing cakes. There were over 1,300 people taking part in the voting overall. Cakes by Nina had 147 clicks to their Instagram profile and 15 swipe ups which linked directly to their Guides for Brides listing.
"Our feature in This or That Tuesdays had a real buzz about it. I got lots more likes on my profile and it certainly got people more aware of me. The data is very interesting to see what people like. Thank you, Guides for Brides!" - Cakes by Nina
Pamela Jane Bridal Boutique
Pamela Jane Bridal Boutique wanted to boost their exposure on Instagram, so a feature in This or That Tuesdays was perfect! We showed off some the different wedding dresses they had in stock, to see which were the preferred styles. We had over 1,100 people taking part in the voting overall. Pamela Jane Bridal Boutique received 54 clicks to their Instagram profile and 8 swipe ups which linked directly to their Guides for Brides listing. This really helped to gain the extra exposure that they wanted.
"This or That Tuesdays is fantastic, a really great feature. Thank you so much to the Guides for Brides marketing team for the exposure." - Pamela Jane Bridal BoutiqueÂ
Interested in taking part in this exciting and successful feature? Get in touch with us today to be featured and help your business grow.
