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5 Top Tips for Wedding Venues on TikTok

5 Top Tips for Wedding Venues on TikTok


Jenny Davies
Jenny Davies Updated:
26th of October 2023

If you’re a wedding venue who wants to be active on TikTok but you don’t know where to start or how to use it for commercial gain, don’t worry, you are not alone! To help you make the most of this popular social platform, our marketing team at Guides for Brides share the strategy that led to nearly quarter of a million views on just one of our TikTok videos. 

Copy Trends

Poppy Hollins on TikTok

Image courtesy of @poppyhollins on TikTok

TikTok is ALL about trends. Get started by watching videos on your ‘For You’ page and giving them a go yourself. It’s an easy way to make content because you simply copy another video and put a new caption that matches your brand. 

Sounds too good to be true, and against all your copyright principles? This is how most of the viral TikTokers have built their empire of followers and is the accepted way to use this platform. Of course original content is great too, but you can just as easily get views and likes from doing lip sync videos and dancing videos as you can from creating content from scratch, so it can be a good way to get started.

Get Spotted

Guides for Brides content

@guidesforbrides on TikTok

Your Tiktok success depends on the algorithm showing your videos to a relevant audience. If enough people engage with it, the algorithm shows it to more people, and that’s how content can go viral. 

It’s hard when you are busy, but to gain a following on TikTok you should ideally post every day, or at least every few days. The TikTok algorithm favors accounts that post consistently so this will help to get your videos shown to more people and increases your chances of a video going viral. Unlike some platforms, there’s no risk of overloading your audience by posting too much content. 

Add Commercial Content

Rivervale Barn on TikTok

Image courtesy of @rivervalebarn on TikTok

As a wedding venue, you need to be showing off the most attractive areas of your venue as possible. Think about showing each room that couples can marry in with a POV, or showing images of different weddings at your venue to ask your audience which theme they like the best. The possibilities are endless, but remember to include some content featuring you and your team, as this helps your audience and followers to get to know you as a company. 

Experiment

5 Things You should do on your wedding day TikTok

Image courtesy of @samirosetansel on TikTok

TikTok is about having fun whilst making films that fit your brand. There’s a lot to be said for trying new types of content and putting your business a bit more ‘out there’. For example, if you usually film aesthetic videos of your venue, you might want to change it up by adding videos of you giving tips and advice to your audience, showing them a ‘day in the life’, or even just recall a funny encounter or experience. Try videos of different lengths, so if you usually post short 15 second videos, have a go at making a 1 or 2 minute video once in a while. 

Add Captions and Hashtags

TikTok Hashtags

@guidesforbrides on TikTok

Captions are a huge part of conveying your message and getting your video to perform well. Aim to write short, engaging captions that either explain the video further or add an extra level of humour. Even if you can’t think of a caption, always include some hashtags that are relevant to your business. Aim to have about 3-5 hashtags with keywords such as ‘venue’, ‘weddings’, ‘engagement’ and ‘wedding day’ in the majority. You can also use hashtags which relate to the sound, as shown above!

Interact

Comments on TikTok

@guidesforbrides on TikTok

As with all social media channels, it’s not about just broadcasting your content. You'll also need to spend time interacting with other content creators, understanding what works for your competitors, and responding to messages left on your videos to encourage more interaction. 

The guru of wedding TikToks, Gideon Hermosa, has noticed that comments with a minimum of 5 words seem to be favoured by the algorithm. 

Get Started

So, get started today and create a business TikTok account for your wedding venue. You never know where it could lead to over the next few years since TikTok is currently the fastest growing platform and a great resource for you to build an online presence! 

TikTok Link in bio

@guidesforbrides on TikTok

Finally, remember to include links on your TikTok page to your website and your Instagram, so that couples can find out more about you and your business and - hopefully - book in a visit!

Jenny Davies

About the author


Jenny Davies

Jenny is our Digital Marketing and Social Media Executive. With a Masters Degree in Multimedia Journalism, Jenny is highly-skilled in copywriting and social media planning. She is the best person to speak to if you need advice on your content or social media marketing strategy and is always on top of the latest wedding marketing trends.

Contact Jenny

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