Swagger & Swoon
Our experienced and approachable team are here to help you find the perfect wedding accessories, with great service, quality and a huge colour range.
Colour Matching
Excellent Customer Service
Swatch Service
Ties, cravats, sashes, bow ties, cufflinks, dog accessories
Matching Page Boys Accessories
Massive Colour Range (over 800)
Business details last verified on 12th of January 2026 by the Guides for Brides team.
Prices
Typical Price: £200
Price Range: £8 - £500
About Swagger & Swoon
Swagger & Swoon are the UK's leading online wedding tie and accessories specialists, renowned for expertly matching groomsmen ties, cravats, bow ties and pocket squares to your bridesmaid dresses. With over 800 colours, bespoke options and colour-matching swatch packs, they make coordinating your wedding accessories easy, stylish and stress-free. Twice winners of Best Groomswear UK Wedding Awards, they are trusted by couples nationwide.
The Wedding Tie Colour-Matching Experts
At Swagger & Swoon, we’ve been helping couples create perfectly coordinated wedding looks for over a decade. We specialise in colour-matched groomsmen accessories such as: ties, cravats, bow ties, pocket squares, cufflinks, dog bows and much much more, with over 800 colours to choose from.
Our colour swatch packs let couples see fabrics in real life before ordering, ensuring every accessory complements bridesmaid dresses, flowers and décor perfectly - and your first 3 packs are free through Guides for Brides! For unusual shades, we also offer bespoke or custom items, sourcing or dyeing fabrics to match even the trickiest colours.
Most ties fall in the £16–£25 range, with discounts starting at 5% for 5 or more ties, making it easy to order for full groomsmen groups. Beyond ties, we provide personalised guidance on coordinating bow ties, pocket squares, cufflinks and other accessories to complete your wedding look.
Twice winners of Best Groomswear at the UK Wedding Awards, we’re known for exceptional service, attention to detail and a stress-free, joyful approach to wedding accessory coordination. Request your free swatch pack today and see your perfect match.
The Details
Services
Accessories
Groomsmen
Big & Tall
Style
Cravats & Ties
Special Guides for Brides Offers
Start your colour matching journey to find your perfect match to your colour scheme for your ties and accessories with some free swatches!
Instructions
Just send us a message through Guides for Brides and we'll send over a link to get your free swatch pack. You choose the colour you're interested in (from Blush shades to Dusty Blues, Burgundy and Wines to Rich Oranges and Terracotta's) and we'll send you a pack of our most popular options to start you on your colour matching journey, COMPLETELY FREE OF CHARGE!
Terms and conditions
No terms and conditions, no small print. Just free swatches!
Contact & Location
Swagger & Swoon
WR10 3NE, Worcestershire, United Kingdom
@swaggerandswoon We sent the lovely Stacey some swatches to have a look at 😍 @girlintheweddingdress 💍 ♬ original sound - Swagger & Swoon
@swaggerandswoon We get asked loads of questions about how to get the best colour match! Here’s a few tips to help us find you the best colour match! #colourmatch #colourmatching #weddingcolours #weddinginspo ♬ original sound - Swagger & Swoon
FAQs
We provide an extensive range of colour-matched accessories including ties, cravats, bow ties, pocket squares, cufflinks, dog bows and much more! This is all supported by our colour swatch service, with swatches available to ensure the perfect match.
No appointment needed. We’re an online-only specialist—simply get in touch and we’ll respond with expert advice as soon as possible.
We offer a wide range of formal groomswear accessories, including classic and contemporary ties, bow ties, and cravats! We have over 800 colours, with silk and polyester options available. Black & White Tie options are also available.
We offer Regular, Skinny, Boy's, Bows, Cravats and much more - not to mention our workshop who can make custom sized accessories!
While we don’t supply kilts or full highland dress, we can provide colour-matched kilt flashes and coordinating accessories for your groomsmen.
We’re online-only, so you can order and receive our expert help at any time, without needing to visit a store.
Why Couples Recommend Swagger & Swoon
Based on customer reviews, couples planning their wedding can expect an exceptional experience, frequently praised for its outstanding and personal customer service. The company excels at colour-matching, with many customers noting how the team goes above and beyond to find the perfect shade for ties, bow ties, and cravats to match bridesmaid dresses, even using customer photos and sending multiple swatches to ensure an exact fit. The quality of the products is consistently described as superb, amazing, and beautiful. Throughout the process, from ordering samples to final delivery, communication is seamless and proactive, with regular text and email updates that make customers feel valued and supported. The service is often highlighted as being incredibly helpful, accommodating custom requests, and resolving any issues quickly and efficiently. Many couples were particularly touched by personal gestures, such as receiving a congratulatory message on their wedding day, which adds to a stress-free and highly recommended experience.
Customer Reviews
30 reviews
Jenny
Nicola
Thank you.
From The Owner
Hannah
Owner
Hello! Thank you for your interest in Swagger & Swoon. We've been working in the wedding industry for the last 15 or so years, so we've learned a lot and have adapted to try and give the very best service we can. In short, we're here to help as much as possible to make this part of the wedding planning a total dream, so give us a try, we can't wait to help you :)
Customer Service Finalist 2026
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