
UK Wedding Dress Shops and Bridal Boutiques
Looking for the perfect wedding dress is one of the highlights of your wedding planning journey. Finding wedding dress shops near you is the first step in the search for your dream dress. There are bridal boutiques all over the country dedicated to helping brides find their ideal outfit for the big day. Many bridal shops will also have their range of wedding dresses available to view online. Here, you can filter bridal shops by location, designer, and more.
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Minster Bridal Couture
Hampshire brides, discover your dream dress at Minster Bridal Couture.
Joanne Fleming Design
Organise your dream wedding with Joanne Fleming Design, a Sussex-based bridal boutique offering exquisite gowns and exceptional service.
Bridal Reloved Leicester
Find your dream pre-loved wedding dress at Bridal Reloved Leicester, Leicestershire's leading bridal wear boutique.

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Ali
Ali's experience and knowledge of the bridal industry allows her to provide expert advice on how you can find your perfect wedding dress. She has great relationships with teams across some of the UK's best wedding dress shops and will be the best person to speak to for shopping advice.
Susi Sposito
Elevate your wedding day with Susi Sposito's exquisite bridal creations, where artistry and couture merge to create an unforgettable masterpiece.

Ask Our Expert
Ali
Ali's experience and knowledge of the bridal industry allows her to provide expert advice on how you can find your perfect wedding dress. She has great relationships with teams across some of the UK's best wedding dress shops and will be the best person to speak to for shopping advice.
Jovani
Discover Jovani, the premier bridal boutique renowned for exquisite gowns that will enhance the radiance of your wedding day.
Lace and Pearl Bridal Boutique
Discover the exquisite collection of timeless bridal gowns at Lace and Pearl Bridal Boutique, where every bride finds her perfect silhouette.
Destiny Bridal & Prom
Discover Destiny Bridal & Prom Boutique for an enchanting selection of gowns and exceptional service that will make your wedding day unforgettable.
Olivia Hooper Bridal
Dream Bristol/Somerset wedding? Discover exquisite bridal wear at Olivia Hooper Bridal.
Knowsley Bridal Suite
Discover the exquisite collection at Knowsley Bridal Suite, where dreams of bridal elegance come true.
Eleganza Sposa
Uncover timeless beauty at Eleganza Sposa, the premier bridal wear boutique in North Lanarkshire.
The Bridal House
Discover The Bridal House, Cumbria's premier bridal boutique offering an exquisite collection of gowns from renowned designers worldwide.
Lace & Favour, East Sussex.
At Lace & Favour, find the finest bridal gowns and accessories for your special day.
Get helpful tips and advice for planning your wedding
Blue Rose Bridal
Blue Rose Bridal offers a sumptuous selection of bridal gowns and accessories to make your wedding day unforgettable.
Lily's Boutique
Discover Lily's Boutique, Ceredigion's enchanting bridal wear haven for discerning couples seeking exquisite attire and exceptional service.
Tilly Trotters Brides
Discover your dream dress at Tilly Trotters Brides, where our exquisite collection and expert guidance will make your wedding day unforgettable.
Lola & Alice
Planning your dream wedding? Discover exquisite bridal wear at Lola & Alice, Bristol and Somerset.
Get helpful tips and advice for planning your wedding
Emma Louise Bridal
Planning your dream Manchester wedding? Discover Emma Louise Bridal.
Lily Christina Bridal Collection
Discover Lily Christina Bridal Collection for an unforgettable bridal experience in the heart of Suffolk.
Special Days Bridal House
Dream wedding? Exquisite bridal wear at Special Days Bridal House, Greater Manchester.
Anne Whittaker Bridal Wear
Lancashire brides, discover your dream dress at Anne Whittaker Bridal Wear.
Karen Dornellie Bridal Studio
Discover The Dornellie Bridal Studio, Isle of Wight's premier bridal wear boutique, for an unforgettable and personalised wedding experience.
My Trousseau
Indulge in exquisite Indo-Western bridal attire at My Trousseau, where dreams of ethereal elegance become reality.
David's Bridal
Planning your dream Midlands wedding? Discover David's Bridal.
The Wedding Rooms
Unveil your dream wedding gown at The Wedding Rooms, a Worcestershire bridal boutique. Exquisite designs and exceptional service are your guarantee.
Bella Sposa Bridal Boutique
Essex brides, find your dream dress at Bella Sposa Bridal Boutique.
Cambridge Vintage Bridal
Discover vintage bridal gowns at Cambridge Vintage Bridal, a boutique specialising in a curated collection of exquisite gowns for the discerning bride
NGJ Makeup & Hair
NGJ Makeup & Hair offers exquisite bridal gowns and impeccable hair & makeup services, ensuring a radiant and unforgettable wedding day.
Shopping for the wedding dress is a highlight of the planning process and our bridal boutiques are ready to help! Before you contact them, it is useful to gauge an idea of your perfect dress and have your wedding venue booked. This helps you know what style you are looking for and ensures that you look the best in your wedding photos. The trickiest part is knowing where to start when choosing your wedding dress. It is very important to work out your personal bridal style and then it will be easy from there.
Gather inspiration and read our essential guide to bridal wear to understand more about wedding dress styles, shapes and more. Once you've done your research and refined your ideal bridal style, you can consider wedding dress designers you may want to look into and decide on your budget for the outfit. This will help you to identify which bridal shops will be the best placed to help you.
You can also search for shoes, accessories and wedding jewellery to complete your bridal look. Bridal boutiques choose the next season's gowns that they'd like to feature in their collections at a trade exhibition in Harrogate. Wedding magazines report on the new styles which hit the catwalks every 6 months. This falls generally in September for Spring / Summer collections and March for Autumn / Winter looks, and arrives in wedding dress shops a few months after. So, if you are wanting the latest styles, ask your boutique when their latest wedding dresses will arrive in their boutiques.
Designer Wedding Dresses
Ever wondered what the term ‘designer' actually means? The majority of bridal boutiques will have a collection of wedding dresses made up from their own "in-house" designer and from a number of "famous name" designers. The more famous the name, the easier it is to sell the dress after the wedding.
There are around a dozen "big name" designers in Britain for whose bridal gowns you can expect to pay between £2000 and £6000 (and sometimes more). Each has their own unique style, so if you like one bridal gown from a particular designer you may find that their entire collection will appeal. Rather than using stockists these big designers tend to have their own boutiques selling just their own range or a few key names.
If you are considering selling a designer wedding dress after the wedding be prepared to part with it almost immediately. So, make sure you get it cleaned and checked over for damage before you list it on a second-hand wedding dress website or sell it to a shop that specialises in pre-loved gowns. It is worth bearing in mind, designer gowns lose value as soon as they are no longer this season's design, so time is of the essence when it comes to selling them on.
'Off the peg' Wedding Dresses
The majority of bridal gowns bought in the UK are classed as "off the peg" - these are the wedding gowns that you might have seen in a bridal magazine along with a list of stockists, or at a local or chain bridal boutique.
You try on a sample of the gown in the shop; they take your measurements and order the most appropriate size for you which is then delivered to the bridal shop for alterations to fit your exact shape.
These boutiques often have a wide range of gowns available for you to choose from, so you will have the flexibility to try on many different styles and designers to find your ideal look.
Off the peg wedding dresses tend to range from £500 to £3500 depending on the designer, the fabric and the details.
Guides for Brides team member, Nikita Thorne, recently bought an off the peg gown for her wedding, here's her advice for fellow brides: “My biggest tip for brides shopping for an off the peg gown is to keep an open mind, but visit the boutique knowing both your budget and the styles you like. This helps your stylist to match your style with a gown that is in your price range. It makes the process so much more efficient and enjoyable as it means every dress you try on is affordable to you as well as increasing your chances of finding the gown during that appointment”.
Made to Measure Bridal Gowns
If you are planning to have your gown made for you, it's still a good idea to spend some time trying on different styles to get an idea of what suits you. You never know, you might find the perfect dress with the perfect fit and can save yourself the time involved in a bespoke, made to measure dress.
Choosing from a picture or paper pattern won't give you a clear idea of what bridal gown actually looks good on you. However, remember that dress designs are protected by copyright law and you are not allowed to recreate an exact copy of someone else's wedding dress.
Think about combining different aspects of different wedding dresses, perhaps the neckline of one, the skirt of another and the train of a third. Allow at least six months for a wedding dress to be made, and check for last minute alteration costs in case your body changes shape before the wedding.
How to Shop For a Wedding Dress on a Tight Budget
It is absolutely possible to find cheap wedding dresses these days! If you are looking for sale opportunities or the opportunity to get a really good deal on your wedding dress, January is also a great time to pick up a cheap bridal gown sample. At this time of the year, the last season's stock is put into a Sale to clear space for the new styles.
You can also find bridal boutiques that specialise in pre-loved or second-hand wedding dresses, which is a really great option if you want to save money, as the majority of these dresses have only been worn once and have been professionally cleaned to so often look brand new.
Wedding Dress Samples
At the end of each season bridal shops tend to sell the end-of-line samples at discounted prices. Any discontinued lines will be included in these sales along with popular designs that have become too marked or damaged. Don't expect to find a spotless sample of a popular design though; the popular dresses aren't discontinued and the samples will be kept until they are too damaged to use.
If you choose to buy a sample then be sure to thoroughly check that you are happy to accept any damage it may have sustained while being tried on in the shop.
Do not go to sample sales if you want the full "bridal boutique" experience. The gowns tend to be sold at cost price and there is no profit margin for sales consultants to spend hours with you. It is usual to have to pay for and collect the dress on the day you purchase it.
Top tip: If you are shopping for sample gowns, be prepared for higher than average alterations costs. Sometimes, brides need to pick up a sample that is a couple of sizes larger or smaller than their own, which will require more significant alterations. Remember, it's harder to make a dress bigger than making a dress smaller, so sizing up is more sensible than sizing down.
Second-hand Wedding Dresses
There are several sites where it is possible to buy once-worn dresses. Generally they are designer gowns and you have the confidence that you are buying from a business with a reputation to consider, not an individual, so the gown will be exactly as advertised.
If you are feeling brave then you might like to bid for a dress on one of the online auction sites such as Still White. Some of the dresses have never been worn, and may be a style that you have tried on in a bridal boutique but can't quite afford. The named designers sell best - largely for that reason.
If you are planning to sell your gown on eBay or a similar site, prepare the listing before your wedding day so that it is ready to upload straight after the wedding. You may need to add photos, if for example the dress has got a bit damaged.
This is a great way to find a designer dress at a bargain price but if the dress has been altered, pay attention to the height and shape of the bride who is selling the dress! It may have started out as a standard size 12, but then had several inches taken off the hem or waist.
Wedding Accessories
Your dress is a masterpiece, but the finishing touches, like jewellery, can turn it into a work of art! There are many different types and styles of wedding accessories to choose from but be patient. It is worth the wait and finding something which complements your dress beautifully then rushing in and buying the first pair of shoes you try on!
Bridal Boutique FAQs
We recommend starting to shop for your wedding dress around 12 months before the big day. Going shopping around a year before the wedding is also a good idea as you’ll be shopping in the same season as your wedding. Designer wedding dresses can take up to six months to be ordered and arrive into the bridal boutique, so make sure you give yourself plenty of time. If you’re getting married in 6 months or less, then you can always buy a wedding dress off the peg and take it away that day.
Many people recommend taking your mother or bridesmaids, but the key is to take someone whose opinion you trust. While tradition dictates that your partner isn’t supposed to see the wedding dress, if you want your fiance’s opinion on the bridal gown, there’s no rule saying you can’t bring them! Another top tip is to keep your entourage small, otherwise you’ll be overwhelmed with opinions and may feel too confused to make a decision. Bridal boutiques tend to advise 2 people as being the perfect number with 4 being suggested as the most you should bring to avoid opinion overload.
If you’re ordering a wedding dress from the designer (as most brides do), then you’ll put down a deposit at your bridal boutique and then pay the remaining balance on collection from the bridal boutique. Often you can expect to pay up to 50% as a deposit, so be prepared for this when you’re wedding dress shopping! If you buy a sample gown, or off the rack, then you’ll pay for the wedding dress in full and take it away that day.
Before wedding dress shopping, we recommend spending some time on Pinterest to look at the different styles available, and to decide what styles, fabrics and silhouettes you like (and more importantly, what you don’t!). That way you’ll have a clearer idea of what you’re looking for in your bridal boutique. Once you’ve made an appointment, take a look at the designers and styles that your boutique stocks, so you have an idea of what sort of thing you’d like to try on there. Finally, make sure you have a rough idea of your wedding dress budget. The last thing you want to do is fall in love with a dress that’s far more expensive than you expect, as this will throw out your entire wedding budget.
Trust your instincts and listen to your heart. Your wedding dress should reflect your personal style. If you feel confident, beautiful and excited about the dress, it's probably the one.
Consider professional preservation services, or storing your wedding dress in a climate controlled environment so that it stays intact years after usage. Ensure that you clean the wedding dress carefully, store it and check it periodically as well.