Founder and Creative Director Megan Ziems started Grace Loves Lace after a frustrating search for a dress for her own wedding. The Queensland-based entrepreneur set out to revolutionise how wedding dresses were designed and sold, liberating women from the traditional bridal shopping experience. Ziems’ vision has been to create gowns that are dramatic and effortless, with freedom of movement. Not driven by wholesale seasons or trends, Grace Loves Lace lets passion, authenticity and creativity lead the way, designing for the woman not the ‘bride’ with an aim to give women the excitement and authenticity they deserve while pushing past the boundaries of tradition with new ideas.
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